LLB DES MBA FRSA
I am a Canadian strategic designer and I help organizations achieve greater “fitness”, find the next big thing and deliver for impact.
After training in law at Université Laval, and briefly practising at leading Canadian firm McCarthy Tétrault, curiosity propelled me into the broader world of business.
My first exposure to that world — a corporate strategy internship at Packard Bell NEC in France — proved a formative experience that cemented my love of business, strategy, and the transformative power of technology once and for all.
After completing management development training at Cedep (INSEAD) in Fontainebleau and obtaining my MBA in Montreal, I joined Andersen Consulting — renamed to Accenture later that year — as a strategy consultant, a position that required me to develop a wide aperture on organizational challenges in various industries notably mining and telecommunications.
Eventually joining Bell as a digital product manager (before the title really existed), I helped the fledgling web team frame their ecommerce service across all lines of business before being appointed VP of Marketing at the publicly owned Mediagrif Technologies (now MDF Commerce) at the age of 29.
Since then, I have been fortunate to make a career as a hands-on executive change agent, helping organizations at a turning point in light of what is digitally and strategically possible. I like to think that what sets me apart is my blend of organizational rigour and forward-looking curiosity: rigour that demands a comprehensive view of a business’s operations, and curiosity that encourages me to parachute into complex challenges, lead change, and structure for impact.
In 2016, I was Awarded a Fellowship of the Royal Society of Arts (FRSA) in London for my award-winning business magazine The Alpine Review.